2024 client gifting trends
Maintaining a competitive edge is essential for any business’s long-term success. Staying relevant means more than just keeping up—it requires forward-thinking strategies that position your company as an industry leader.
By proactively aligning with emerging trends, businesses can seize new opportunities, satisfy evolving customer preferences, and stay ahead of potential disruptions. One key area to leverage is corporate gifting.
In fact, nearly half of professionals who receive holiday gifts from vendors are influenced to continue working with them, with smaller companies—those with fewer than 100 employees—being especially receptive. By staying attuned to corporate gifting trends, you can tap into these shifts in consumer behavior to build loyalty, strengthen relationships, and enhance your brand’s perception.
Continue reading to discover this year’s top client gifting trends.
Not all gifts have the same value—even if they’re the same dollar amount. Pay attention to these trends to see what clients are actually looking forward to receiving this year.
Clients are becoming increasingly mindful of the environmental impact of the brands they support which prompts businesses to adopt greener gifting practices. Options like reusable products, eco-friendly materials, and recyclable or biodegradable packaging are powerful ways to showcase a commitment to sustainability.
Digital gift cards make an excellent eco-friendly choice, eliminating the need for physical materials, packaging, and shipping. Additionally, Tango makes it easy for businesses to give back by offering Reward Links, allowing recipients to contribute to popular nonprofits. This demonstrates a company’s dedication to supporting environmentally conscious values.
With travel on the rise, corporate gifting is moving toward experiences that go beyond traditional items. Today’s clients value travel-related gifts that support exploration, relaxation, and memorable experiences. Incorporating travel-focused gifts allows businesses to tap into this trend, with options like gift cards from Delta Air Lines, Airbnb, and Hotels.com providing flexibility for flights, stays, and unique experiences. Digital gift cards are especially effective—they’re accessible on the go and avoid the hassle of physical items.
Corporate gifting is also embracing food-centric gifts that cater to clients’ love for great food and memorable dining experiences. Offering food-focused gifts allows businesses to connect with recipients in a unique and enjoyable way.
Gift cards from popular options like DoorDash, Uber Eats, and Grubhub provide flexibility, letting recipients savor their favorite meals and try new cuisines.
As personalized gifting gains popularity, businesses are turning to gifts that feel uniquely tailored to each recipient, adding a thoughtful touch that strengthens connections. Customizable options allow businesses to cater to individual tastes and interests, ensuring that clients and employees feel valued.
Tango enhances this experience with instant, personalized digital gift card delivery—from the email design to customized gift card catalogs, allowing each recipient to choose a gift that truly resonates. This level of personalization makes corporate gifting memorable, demonstrating a company’s commitment to thoughtful, individualized interactions that leave a lasting impression.
With technology playing an integral role in daily life, tech gifts are a popular choice for corporate gifting. From digital tools to smart devices, tech-centric gifts cater to a wide range of preferences and enhance productivity and enjoyment.
Gift cards from top tech retailers like Best Buy, Apple, and Amazon allow recipients to choose from a wide range of gadgets, accessories, and software that suit their needs and preferences. By offering tech gifts, companies demonstrate an understanding of modern needs, providing valuable, relevant options that make a lasting impact.
As tech-driven, experiential, food, sustainable, and personalized gifting options rise in popularity, certain gift cards consistently stand out as top choices.
By giving trusted brands, companies can show appreciation in a way that feels thoughtful and practical. Popular gift cards provide a flexible and memorable gifting experience that resonates with clients and employees alike.
Here’s this year’s top 10 gift card brands:
These popular gift card options cover a wide spectrum of interests, making them ideal for client gifting. Together, they ensure there’s something for everyone, making them a dependable choice for meaningful client gifts.
Another impactful way to gift clients is by giving them the option to make a meaningful difference—allowing them to donate to charitable organizations and support causes they care about.
Supporting charitable organizations through client gifting has become a powerful way to make a positive impact while strengthening relationships. With so many meaningful nonprofits out there, selecting from the most popular organizations can add even greater value to your gifting efforts.
From environmental conservation and humanitarian aid to health research and community development, here are ten of the top nonprofit organizations that make a real difference and inspire recipients to give back:
To make charitable giving accessible, Tango teams up with Charity On Top, which offers gift cards exclusively for donations, empowering recipients to support meaningful causes. In many programs, recipients can choose to donate a portion—or all—of their reward to one of Tango’s well-known non-profit partners, including the American Cancer Society, American Red Cross, Clean Water Fund, Special Olympics, Habitat for Humanity, and more.
By incorporating donation options to known nonprofits, businesses can foster a sense of purpose and community involvement, creating a lasting impact that goes beyond traditional gifts.
Incorporating thoughtful, flexible gift options into your client gifting strategy shows appreciation and strengthens connections by aligning with recipients’ values and interests. Whether you’re choosing popular retail gift cards, tech-savvy options, or charitable donations, each gift can leave a lasting impression that reflects your brand’s commitment to meaningful interactions.
By staying attuned to gifting trends and prioritizing personal choice, your company can create memorable experiences that resonate with clients—building loyalty and fostering goodwill well beyond the holiday season.
Want to learn more about easily building a client gifting program? Download the “Tango unwrapped: 2025 gifting trends” ebook.
