Recognized as the ideal corporate gift, gift cards have ranked as the most desired gift for over 12 years in a row. Whether you’re incentivizing employees for a job well done or thanking customers for choosing your company, e-gift cards for employees offer a personalized, convenient reward that suits everyone.

Employees and customers want e-gift cards

When giving a gift, it’s often said that it’s the thought that counts. E-gift cards elevate the giving experience by empowering your recipient to choose the gift they want to receive. Our vast catalog offers a myriad of reward options, including non-profit donations, and our digital format delivers a reward to your recipient’s inbox in less than 60 seconds.

A variety of options

Are you unsure what your employee or customer wants? Let them decide! While a gift card allows employees or customers to choose any product a retailer offers, a choice product like Reward Link goes even further to provide recipients access to dozens of retailers. Your employee or customer is empowered to choose the reward that best suits their needs, and they can even split up their e-gift card total to choose multiple rewards from our catalog. Even the most indecisive person will be able to find something they like.

Seamless recipient experience

Sent straight to email, accessed on a computer or mobile device, and easily spent online or in-store—e-gift cards meet your recipient where they want to spend, when they want to spend.

E-gift cards fit your needs

E-gift for employees cards are the perfect reward —and sending them through Tango makes rewarding even easier:

• Easy to send—The most desirable reward is also the easiest to send. Tango makes it easy to send e-gift cards in our fully tracked, self-serve business portal.
• Easily customizable—It’s important to feature your company and messaging with your reward. In fact, most people remember how they spent their gift card and associate enjoyment of their purchase with the company or individual that gave it to them. Luckily, e-gift cards offer an easy way to add branding and custom messaging, whether you’re sending ten or thousands.
• Cost-effective—Most e-gift cards have no fees associated with them, which means a $25 e-gift card costs $25.
• Built-in tracking—With the ability to track email delivery, redemption, budgets, and total spending, your finance department will be happy to have access to full reporting.

5 tips to buy the best e-gift cards for employees

• Choose a trustworthy vendor
  Gift card providers may look similar on the surface, but there are critical platform features that should be evaluated carefully when making a decision. Vendors vary when it comes to pricing models, the brands they offer, ease of use, and the recipient experience. They also vary when it comes to how they help you implement a successful program. Review testimonials, case studies, review sites, and social media to find a trustworthy vendor that provides everything on your list.

• Select employee favorites
  Take the guesswork out of sending the perfect e-gift card to your employees. Select a vendor that allows you to send a variety of gift cards and ensure your employees' favorites are in the catalog. You can learn which brands or gift cards your employees love by distributing a short survey asking which brands they love. Some partners, like Tango, allow you to customize your gift card catalog with hundreds of popular brands and let your employees choose which gift cards they'd like to redeem.

• Give the right value
  E-gift cards can fit any budget—but the gift card value should match the gift card brand. If you're delivering gift cards valued at $5 to $20, verify that your catalog includes affordable brands like Starbucks and Cinnabon. If your budget per gift card is between $20 and $100, you can include brands like DoorDash and Amazon. Above $100, high-end or tech brands like Apple and REI are perfect.

• Prioritize the employee experience
  Redeeming and using gift cards should be an enjoyable and seamless experience. When you're evaluating gift cards and vendors, make sure the gift cards don't expire, are delivered immediately, and are available internationally. You should also look for features like personalization and customization, tracking and resending, and bulk delivery. Recipient support is also key to a great redemption experience—and saving you time and effort.

• Consider the delivery method
  Instant gratification is great for employees. Look for vendors that deliver gift cards instantly through email or SMS—even internationally. This will also save you time and money on packaging and shipping. Need a physical delivery option? Look for a vendor that provides both digital and physical gift cards.

• Avoid restrictions
  Restrictions on e-gift cards diminish the employee experience. Choose brands or vendors that don't include expiration dates, fees, or geographic limitations. You can also provide options that can be used online, over the phone, in person, and added to a mobile wallet.

What’s next?

Request a demo to discover how e-gift cards and Tango can help make your gift, reward, and incentive program even stronger.