Maximize the benefits of Get to Know Your Customers Day—for both you and your customers
Get to Know Your Customers Day, celebrated on the third Thursday of each quarter, offers businesses a valuable chance to engage with their customers or clients and better understand their needs and preferences. It's also a reminder of the value of nurturing strong relationships, which can lead to increased customer satisfaction and long-term loyalty.
Ideally, you're already familiarizing yourself with your customers through various methods. Analyzing purchasing patterns, search trends, and social media activity has become standard practice—and for good reason. By monitoring this data, you can gain insights into the products and services your customers or clients are interested in, the promotions they respond to, and their preferred communication channels.
However, there's much more you can do.
Initiating contact with customers or clients is the first step; the more touchpoints you have throughout the customer journey, the more information you can gather. Yet, it can be challenging to get them to take time out of their busy schedules to respond. Consider incorporating "thank you for your business" rewards into your strategy. Customers and clients who feel appreciated are often more responsive.
A survey revealed that four out of five consumers are willing to share personal information for a better experience.1 Your task is to find the most efficient and effective ways to gather this information and integrate it into your strategies for building trust and customer loyalty.
Customer surveys are invaluable for gaining insights into your clients' needs, identifying what's working well, and discovering areas that need more attention. Numerous tools are available to help you conduct these surveys—some even include built-in incentives. Tango, a division of BHN, offers platforms that integrate with popular survey tools like Qualtrics and Survey Monkey, providing an easy way to automate reward delivery.
To learn more about your client base, start by identifying a timely reason to reach out. Get to Know Your Customers Day provides the perfect opportunity—four times a year. Now, you need an equally compelling reason for them to respond. Why not enhance your message with an incentive?
Sending customers a thank-you reward that shows how much you value their time and business makes them feel appreciated and, in turn, more responsive. Whether they're long-standing clients or new customers, a small gesture can make a significant impact.
Whenever you reach out to customers or clients, it's an ideal time to ask for a testimonial or a review on social media. These reviews not only provide excellent word of mouth, but also offer valuable insights into what your clients are looking for and the benefits your products or services provide.
Many of your customers or clients want to be heard and are more than willing to help. So, ask them for their feedback or opinion.
Remember, your customers and clients are as busy as you are, so offering the right incentive might help prioritize your requests and/or get them to respond more quickly.
Offering customers a compelling incentive—such as a prepaid card or gift card—makes it more likely they will read your messages and take the time to complete a survey or respond to your questions. This is especially true if digital prepaid cards or gift cards are offered, as customers can receive and redeem them almost instantly. In fact, research shows:
82% of customers are motivated by the opportunity to earn a prepaid reward card.2
To enhance your survey program's success, consider using personalized digital rewards. Tango platforms allow you to easily send a digital gift card and a personal thank-you message to customers who complete the survey. You can also customize your recipients' reward emails with your brand's logo, colors and even create multilingual options. These personal touches help customers associate the reward with your brand, increasing the likelihood of their loyalty.
To maintain continuous engagement, consider launching or expanding an online customer community—and promoting it frequently. These communities foster a sense of belonging among your client base, creating an emotional attachment to your brand that inspires loyalty. Additionally, they provide a forum for customers to learn more about your products and services, share their experiences, and offer feedback, making them a valuable tool for gathering insights.
To encourage participation, offer rewards or giveaways for customers who join and contribute constructively. Gift cards and prepaid cards are universally popular and provide recipients with flexibility, making them ideal incentives for major contributions (such as participating in a case study) or rewarding your most active members over a certain period.
Tango has the expertise and experience to help you get to know your customers all year long. We have a wide variety of compelling and motivating incentives, both physical and digital, that you can easily buy in bulk or incorporate right into your favorite platforms. And security is built into every transaction.
To request a demo, click here. Or, if you prefer, call 925.738.3100 and talk to an incentives expert.
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