Whether you’re starting a new employee rewards program or refreshing one that’s already in place, digital gift cards can bring you closer to your goals.
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How to build a reward program that drives employee engagement
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When it comes to receiving rewards, your employees love having a choice. And the ability to choose is exactly what gift cards provide. They arrive instantly, making recipient satisfaction immediate. On your end, the ability to instantly reach your employees—including those living and working internationally—adds convenience and ease.
Another benefit comes down to budget. Because 100% of your budget goes to the reward—not to fees—gift cards are a budget-friendly solution. You don’t even need a large budget for your program to be successful. Here at Tango, we’ve had success with our own internal peer-to-peer recognition program using $10 digital gift cards.
Digital gift cards offer clear advantages when it comes to simplifying your rewards program. When you work with us, you don’t have to manually track or log the gift cards you offer to employees. In addition, you don’t have to visit retailers directly to purchase gift cards, which eliminates the need to store them at your office.
Gaining leadership buy-in at your company is a crucial first step. Before meeting with your leadership team, establish why you want to create a rewards program. Like many companies, your current goal may be to keep remote employees engaged. For a rewards program to be successful, your leadership must understand that recognition plays a significant role in keeping employees engaged—especially if your company stays remote.
During this step, you’ll also want to discuss cost. Working with Tango is free, so from a budget standpoint, the amount you spend on your program is up to you.
Before your program launches, you’ll want to set up reporting. Tango’s products have built-in reporting, making it easy for HR, payroll, and benefits professionals to pull reports on a regular basis.
Here are the most important elements to include in your reports:
• Name of gift card sender
• Name of gift card recipient
• Reason gift card was sent
• Gift card amount
• Date gift card was sent
After launching your reward program, be sure to monitor progress and look out for trends at least once a week. For example, if you notice an employee receiving lots of rewards, it may indicate they’re a good candidate for a raise or promotion. Though trust is an important part of any successful program, it’s also good to note any red flags, including:
• Employees who frequently send rewards to the same colleagues
• Name of gift card recipient
• Rewards that are sent without a listed reason
Once you consistently see that your program is being used correctly, you can monitor progress on a monthly or quarterly basis.
When setting parameters, the first step is to establish who you’re rewarding and why. Different programs—whether it’s manager incentivization or peer-to-peer recognition—will require different parameters and budgets.
For programs like this, we recommend establishing a limit—whether it’s granting unlimited sending or specifying a quarterly or yearly amount.
Once your plan is approved, the next step is to announce it. Share why you created the program, how it should be used, and where employees can find any supporting resources or tools.
For professionals rolling out a plan for the first time, we recommend announcing it in an open forum where questions can be asked directly.
You’ll also want to make sure any new team members are aware of your program. We recommend incorporating it into new-hire orientations.
Why do companies reward employees? Reasons run the gamut from employee recognition and appreciation to referrals and wellness. No matter the reason, the underlying motive is to keep employees happy, healthy, productive, and engaged because that’s what it takes to keep a company moving forward.
Our Employee Rewards Handbook covers the why, when, what, and how of successful employee rewards—and how you can ensure yours is one of them.
Employee engagement is a significant aspect of our credit union business. Tango has allowed me to continue and actually improve employee engagement with my team. The satisfaction numbers from my department have risen year over year.
Our employees both remote or onsite can all access their rewards immediately—must faster and cleaner process. Our operations team loves the tracking that we have for spending, delivery and budgeting.
Tango helps by reducing time spent on rewards program delivery and increases employee satisfaction due to choices offered.
You’re probably wondering how gift cards will impact your company’s taxes. Like most items of monetary value, gift cards come with rules and regulations. Be sure to consult your tax advisor for specific information that applies to your company’s program.
Our support team isn’t just available to you, it’s available to your employees too. We’re happy to provide support for all your reward recipients, so you’re not left fielding redemption questions or troubleshooting technical issues.
Use our free, self-serve web portal for managing your reward and incentives programs. In this simple dashboard, you can:
Reward Link is the standard reward offering in Tango, and for good reason. This gift of choice, which is our most popular option, gives your employees a wide selection of desirable gift cards. With Reward Link, you can instantly send rewards to the inboxes of your customers on an email template that’s branded with your logo and messaging.
To directly integrate rewards within your internal systems, your development team may be interested in an API integration. Our API is built to power rewards and incentives in apps and platforms. It contains multiple methods to support simple reward automation or platform-wide implementation. With our API, you can:
With RG Integrate, you can send and automate rewards in the systems you’re already using. We can integrate the Tango portal with your CRM, MAS, and task automator to drive results. We already have native integrations with Salesforce, Qualtrics, and Zapier.