Marketers, researchers, and academics increase survey engagement with digital incentives
Running a survey or research study takes a lot of time and money. Even with an extensive investment, researchers don’t always get the response rate they're hoping for because respondents often need a nudge to participate.
That’s why Tango has partnered with Qualtrics to help organizations deliver incentives as part of their experience-management programs—making things easier for everyone. By fully integrating Tango, our self-serve incentive management portal, the Qualtrics XM–platform users can incentivize participation in over 140 countries with digital rewards. If you use Survey Monkey or Survey Gizmo to manage your surveys instead, check out our Zaps.
Paired with industry-leading customer support, Tango makes incentives easy to send and spend—meaning research and marketing professionals can focus on their work instead of worrying about incentives.
Who uses Tango’s Qualtrics integration? Researchers, marketers, and academics regardless of the size of their organization or program all benefit, so let’s check out a small sample of Qualtrics users currently leveraging the Tango portal to incentivize their respondents.
Even the best survey design needs incentives to help get the number of responses required to complete a study.
Even more important is picking the right incentive type and amount for the intended audience. Sometimes that means changing the incentive amount in the middle of fielding. With Tango, researchers can instantly adjust fielding dates and incentive values to align with their Qualtrics survey. Since every incentive is tracked, researchers will always know which respondents received what and when.
Speed matters when marketers and community managers need feedback and valuable insight from community members. By rewarding members who complete actions surveys, you’ll often see more engagement and quicker response times.
With the flexibility of Tango’s Qualtrics integration, it’s easy to make things right with an A/B-tested incentive whenever the Customer Satisfaction Score (CSAT) drops for a particular segment.
Academic researchers at institutions of every size use Tango to incentivize research participants. Our business model meets IRB requirements and is free, which means 100% of an academics' approved budget goes directly toward incentives. Unparalleled first-tier customer support also means you don’t have to spend time fielding incentive issues on behalf of your participants.
With flexibility to meet your unique research participation goals, and top-tier support for your respondents, Tango helps you save time and money. So you can focus on what matters most—uncovering research findings.
Every day, we’re driven by the constant flow of new studies, campaigns, and programs presented to us by Qualtrics customers. If you’d like to learn more about how Tango and digital incentives can help bolster your research and marketing efforts, request a demo.
